Brand strategy series

Raise Awareness About Your Brand

Pre-Purchase Branding Strategy

Discover the art of a compelling brand identity that resonates with your customers. Unleash the power of social media to showcase your stunning creations and build an engaged following. You will learn to identify your target market, understand their needs and desires, and engage their attention to market your small maker business.
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Online
Course
Format
Self-Paced
Schedule
Beginner
Level
$49
Cost

Why Should I Take This Course?

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Reach Your Audience
Establish Your Brand
Grow and Develop
Your pre-purchase branding strategy describes how you will showcase your creations to a broader audience. By learning social media marketing strategies, for instance, you will be able to leverage platforms like Instagram, Facebook, and Pinterest to attract more potential customers.
This course will help you to develop a strong and cohesive brand identity for your maker business. It teaches you how to create a distinct brand voice, logo, and visual elements that align with their craftsmanship and resonate with their target audience. You will learn the strategies to get the attention of your customers and bring them to your online store.
This course is an investment in your development as an entrepreneur. It equips you with valuable skills that can be applied not only to your current business but also to future endeavors, helping you stay competitive and adaptable in a rapidly changing business landscape.

Meet the Instructor

Scott Chervitz
Founder, George Supply Co.
Scott has over 30 years of business experience, including building, managing, and owning his own businesses. His most recent endeavor at a St. Louis restaurant group has resulted in growth from 4 to 10 locations, and from $3 million in annual sales to over $25 million.

After spending time in the woodworking community on Instagram, he saw that there was no shortage of makers looking to build their own business. He realized he could use his business acumen to help makers who were trying to grow their small business, but were unsure the next steps and had little time to invest.
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