Brand strategy series

Converting Shoppers into Buyers

In-Purchase Branding Strategy

Empower your customers to find the right product for them, address any obstacle, and complete their purchase from your store. Your website will be the secure, trustworthy, and confident online store that perfectly matches your brand. You will learn to craft strong product description, overcome customer objections, support your customers in the purchasing process, and provide a safe and frictionless payment experience.

Building trust is crucial for online success. We'll teach you how to establish credibility and authenticity, fostering trust with your target audience so you can showcase the unique qualities and craftsmanship of your creations, ensuring your customers understand the value they're getting.
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Online
Course
Format
Self-Paced
Schedule
Beginner
Level
$49
Cost

Why Should I Take This Course?

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Reach Your Audience
Stand Out From Your Competition
Remove Obstacles to Purchasing
Your pre-purchase branding strategy describes how you will showcase your creations to a broader audience. By learning social media marketing strategies, for instance, you will be able to leverage platforms like Instagram, Facebook, and Pinterest to attract more potential customers.
 In today's crowded online marketplace, it's essential to differentiate yourself from competitors. This course equips you with the knowledge and tools to showcase your craftsmanship in a way that sets you apart. From impactful product descriptions to a secure and painless payment experience, you'll learn how to effectively communicate the value and beauty of your creations and empower your customer to buy from you with confidence.
Many potential customers abandon their shopping carts due to uncertainties, lack of trust, or complicated purchasing processes. By enrolling in this course, you'll gain valuable insights into removing obstacles that hinder conversions. Learn how to address customer concerns, establish trust through transparent policies, and streamline the purchasing journey.

Meet the Instructor

Scott Chervitz
Founder, George Supply Co.
Scott has over 30 years of business experience, including building, managing, and owning his own businesses. His most recent endeavor at a St. Louis restaurant group has resulted in growth from 4 to 10 locations, and from $3 million in annual sales to over $25 million.

After spending time in the woodworking community on Instagram, he saw that there was no shortage of makers looking to build their own business. He realized he could use his business acumen to help makers who were trying to grow their small business, but were unsure the next steps and had little time to invest.
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